Squiz Summit 2016
Uncover your possibilities
8 September – Sydney, Australia
Whether you’re an experienced marketer, a technical guru, or an inspirational business leader, you will learn something new at Squiz Summit 16. Join us in Sydney for a full day of learning, inspiration, networking and fun.
Confidence to thrive in a digital first world
We’ve carefully designed our content, gathered the best speakers, and chosen a fantastic venue to deliver the most important event you’ll attend this year! Big call? Well, our goal is to make the complex seem easy, motivate and inspire you, all to ensure you’re buzzing and look good when you go back to the office….and beyond!
Registered delegates will receive an email in August to select break-out sessions and book 1:1 meetings.
Insights from our customers and partners
The Squiz Summit main stage will feature presentations from the Squiz leadership team, strategic partner executives, customers and industry thought leaders.
JP SyriatowiczGroup CEO Squiz
David MoodyVice President and Global Practice Leader, Government and Public Sector Verint
Richard HarrisCommercial Director ADMA
Marc EnglaroCustomer Insights Director Squiz
Alex BuchananDirector for Digital Government Squiz
Cindy Lenferna de la MotteDirector - Business Transformation Squiz
Bart BandaMatrix Product Manager Squiz
Matthew SheppardManager, R&D Funnelback
Chris GristWeb Solutions Engineer Squiz
Phillip RiethmullerTechnical Consultant Funnelback
Vern TeeDigital Systems & Integration Funnelback
Brooke CampbellCustomer Insights Consultant Squiz
Helen SimpsonCustomer & Market Insights Consultant Squiz
James SinclairWeb Solutions Architect Squiz
Robert PribFrontend & UI Web Developer Funnelback
The day will consist of 12 breakout sessions to choose from, with something for everyone.
Here is a sample of some of the exciting presentations on offer.
9:00am arrival for a 9:30am start.
Summit concludes at 4:30pm, followed by networking drinks till 7:00pm.
|9:00–9:30||Arrival & registration|
|9:30–10:30||Navigate your digital world||John-Paul Syriatowicz||Keynote|
|11:00–11:45||What's new in Matrix 5.4 |
What’s New In Matrix 5.4
Discover all the new features and benefits of the newly released Matrix 5.4 version and why you should upgrade.
|Search basics & hacks for marketing teams |
Search basics and hacks for Marketing teams
The idea of search as a key tool in the marketing toolbox has been around for a long time. While the focus has primarily leaned towards SEO and structuring one’s content to fit the algorithms of major search engines, many marketers don’t understand the quick wins to be had through simple search hacks with the degree of control Funnelback places in their hands.
This session delves into the basics of what makes a search engine and shows how to utilise Funnelback’s out of the box functionality to understand user behaviour, personalise the search experience, run promotions and increase the visibility of key content.
Some of what you will learn:
|Leveraging marketing automation for cross-channel personalisation throughout the customer lifecycle |
Leveraging marketing automation for cross-channel personalisation throughout the customer lifecycle
Driving revenue and ROI has never been more important for Marketers as our technological landscape shifts. This session shows how Australia's top organisations are leveraging marketing automation to achieve targets, increase efficiencies and improve customer experience across the entire lifecycle through cross channel personalisation.
Some of what you will learn:
|11:45–12:30||Unlock the power of content templates & Edit+ |
Unlock the Power of Content Templates & Edit+
See examples of various Content Template implementations to take your content authoring to the next level.
|Seamless Search Interfaces |
Seamless Search Interfaces
Traditional Google-style search results involves a white page and ten blue links, but search experience doesn’t have to be like that. From using images in search auto-completions, to grid layouts, to remotely included headers, and rich search result summaries, this session explores ways to make search an integral and seamless part of web experience.
|The Future of Customer Relationships in a Digital Age |
The Future of Customer Relationships in a Digital Age
Amidst the disruption caused by cloud computing, mobile technology and the digitalisation of everything, our customers remain perennially analog; and human.
This challenge of integrating the digital and the human is rapidly evolving. Last year the spend on marketing technology for the first time exceeded the spend on advertising, and next year the CMO is predicted to spend more on IT than the CIO.
In this session, Marc will present what the near future of customer relationships will look like in three sectors; in Higher Education, Government, and Financial Services, and will give you practical tips on how you can you can move towards the digital future of customer relationships.
|Marc Englaro||Customer Experience|
|13:30–14:15||Matrix Implementation Tips & Tricks |
Matrix Implementation Tips & Tricks
Learn advanced implementation techniques for optimal site performance and maintainability using the latest best practices, features and keywords released in recent Matrix versions.
|Useful insights from content and metadata |
Useful insights from Content and Metadata
With organisations collecting vast amounts of data, finding the right information is getting harder. This problem is made worse by data being siloed in many repositories (website, enterprise, and social media) and by people referring to things in different ways and accessing information in different ways (e.g. desktop vs. mobile vs. accessibility devices). This session outlines ways to gainvisibility of your data, identify problems, and find opportunities to make it easier to access.
|Everyday innovation driving culture of continuous improvement |
Everyday innovation driving culture ofcontinuous improvement
In the fast paced world of business today - every organisation is striving for relevance to remain competitive and profitable.Leading organisations are realising that their own workforce is a source of competitive advantage. The challenge now is how to access the ideas of this dispersed group and bring them to reality. The first step in our view is building a culture that understandsand supports creative thinking and uses this process for problem solving.
Some of what you will learn:
|Cindy Lenferna de la Motte & Helen Simpson||Customer Experience|
|14:15–15:00||Matrix and Squiz product suite integration |
Matrix and Squiz Product Suite Integration
Learn how to get the most of Matrix when integrating it with Funnelback, SugarCRM, Marketo and other Squiz and third party technologies.
|Chris Grist||Matrix and more|
|Making search better: The art of structuring unstructured content without the hard work |
Making search better: The art of structuring unstructured content without the hard work
Structured content refers to any content that resides in fixed fields rather than free flowing text. The advantage of structured content is that it enables users to refine their search using concepts rather than just individual keywords or phrases. It also enables additional search and discovery paradigms such as faceted navigation and rich query completion, and means search results can be presentedmore visually and meaningfully. In this session, we learn five ways to get all these benefits without the hard work of adding metadata to every page.
|1+1=WOW – the benefits of bringing together technologies that were made for each other |
1+1=WOW – the benefits of bringing together technologies that were made for each other
Web CMS / enterprise search and CRM are most often bought by different departments (‘comms’ and customer service) which inevitably shapes the market and means when integration is desired it is limited. But what benefits could you deliver to your customers if you were able to bring together these disparate technologies into one seamlessly integrated solution?
Come to this session and find out:
|David Moody, Verint||Customer Experience|
|15:30–16:00||Digital Workplace |
Today’s businesses are knowledge based, but the nature of knowledge is changing. Digital technologies are continuously evolving, and a new generation of workers are demanding new ways of communicating and collaborating.
This session explores the challenges with digital literacy and how this can be addressed by evolving your intranet to become a digital workplace.
|16:00–16:30||Closing keynote||Richard Harris, ADMA||Keynote|
At Squiz Summit, you'll find something for every level of interest and need, whether you’re looking for thought-leading insight or hands-on training.
Squiz Summit 16 is taking place across multiple rooms at the Ivy, with the Keynotes hosted in the Ivy Ballroom. We'll wrap up the day with networking drinks, cocktails and canapés so make sure you bring your appetite!See it on Google Maps
Ready to learn, connect, transform, be inspired, and thrive in a digital world? Then you're ready to register.
- Knowledge and insight from across several industries
- All-day networking opportunities
- 1:1 sessions with subject matter experts
- Morning tea, lunch, afternoon tea and networking drinks
- Upon registration, an opportunity to plan your day to suit you
- Access to videos from all of the sessions
A little look back
Missed the 2015 Squiz Summit? Catch up on what happened at our event last year.
Frequently Asked Questions
Can I use my Squiz + Agreement User Conference Ticket for Squiz Summit?
Yes - if you are registering to attend as part of your Squiz+ Agreement, please select ‘Manual Payment’ when you reach the payment page. Please disregard the 'amount remaining' figure on your confirmation email.
Can I attend Squiz Summit using my Service Pack hours?
Yes! Squiz customers can attend the event using their Service Pack hours. Please select 'Manual Payment' when you reach the payment page. Your Squiz account manager will deduct the relevant no. of hours from your Service Pack Agreement. Please disregard the 'amount remaining' figure on your confirmation email.
Can my colleagues and I share a registration?
No, each registration is for a single person
Can I pay the registration fee by EFT or Cheque?
Yes. If paying by EFT, please quote your confirmation registration number to ensure payment is allocated correctly. EFT and cheque details are available when you reach the payment page.
Do I need a hard copy of my ticket to access the event?
Yes, please print and bring a copy of your Squiz Summit ticket to the event. You will find the ticket attached to your confirmation email.
What is the dress code?
If I’m no longer able to attend the event, will I receive a refund?
Cancellations received by Monday 15 August will be accepted and fees refunded less a $180 administration fee. Substitute participants are welcome. Cancellations made after Monday 15 August will be at the Conference Organising Teams discretion. Please contact Kristen Smith, Event Manager at email@example.com if you need to cancel.